12 general skills or competencies (Job family competencies) for Marketing Communications Director
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Compiles a list proofreading activities to be documented on the appropriate checklist.
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Level 2 Behaviors
(Light Experience)
Applies appropriate grammar check tools in conducting proofreading.
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Level 3 Behaviors
(Moderate Experience)
Checks formatting standards and proofreading documents to ensure consistency.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates proficiency in writing, grammar, and proofreading to identify omissions and errors.
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Level 5 Behaviors
(Mastery)
Builds training in proofreading and editing strategies to handle grammar issues.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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12 soft skills or competencies (core competencies) for Marketing Communications Director
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists tools and applications used for planning job duties.
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Level 2 Behaviors
(Light Experience)
Works with teammates on shared goals to ensure efficiency and productivity.
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Level 3 Behaviors
(Moderate Experience)
Monitors project progress and regularly leads a discussion on operational inefficiencies.
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Level 4 Behaviors
(Extensive Experience)
Leads a team in coordinating internal and external resources effectively.
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Level 5 Behaviors
(Mastery)
Serves as the coordination expert to provide valuable advice as needed to different levels of our business.
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Summary of Marketing Communications Director skills and competencies
There are 0 hard skills for Marketing Communications Director.
12 general skills for Marketing Communications Director, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Director, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Project Management.